Course curriculum

  • 1

    Introduction

    • Your instructor

    • Marketing on LinkedIn
  • 2

    LinkedIn Ads Account

    • Campaign Manager Basics

    • Understanding Account Structure

    • How to target your audience with LinkedIn Ads

    • Different Ad Formats on LinkedIn

    • Budgeting & Placements
  • 3

    LinkedIn Ad Campaigns

    • Brand Awareness Campaign

    • Website Visits Campaign

    • Engagement Campaign

    • Video Views Campaign

    • Lead Generation Campaign

    • Website Conversions Campaign

    • Job Applications Campaign
  • 4

    Tracking your Ads

    • Conversion Tracking
  • 5

    Account Based Marketing

    • How to do Account Based Marketing on LinkedIn